A trade show is an event held to bring together members of a specific industry to exhibit, demonstrate, and discuss their latest products and services. Many different businesses display at trade shows at one time so, having a distinctive exhibition stand is key to getting attendees to come to you.
Some brands have been taking their business message with them to trade shows in a literal way, with pop-up shops. A pop-up shop is the temporary retail outlet where physical space is used to create a long term, lasting impression with potential customers. The shop design is emblazoned with the businesses branding in daring colours and fonts, so the company and their message cannot be forgotten.
Pop-up shops can be built and dismantled numerous times enabling them to be taken to many trade shows across the country. This is a very expensive way of advertising your brand and one that a lot of businesses simply cannot afford.
You can take inspiration from the pop-up shop idea and create your own eye-catching visual display for the trade shows you’re attending by using a pop-up display. These displays come in an array of sizes from 1m x 3m to 4m x 3m. Your business branding and bespoke design can be printed onto the display using four colour process print. Your vibrant graphics will be seen from a distance, drawing attention from your customers who will come and see what you have to offer.
Alongside the pop-up displays, adding other exhibition items will improve your booth further and create a pop-up shop feel, drawing more potential customers to your stand.
Promotional banners including roller banners and pop-up event banners make striking additions to any display. Roller banners are double sided and can hold a great amount of information about the products or services that your sell, communicating your business message. The pop-up event banner is a great flexible display product that will make your message stand out from the crowd at any event either in-doors or out. Its portability means it can be easily transported to many events. Positioning both types of banners with your pop-up display will create the pop-up shop effect.
The use of vibrant colours and snappy slogans with promotional event flags will entice customers and make them pay attention to whatever you may want to sell or show the attendees. Place the flags by the side of your display or, around the trade show venue, telling people where to go to visit your stand. These flags come in a variety of sizes and can be used at indoor or outside events. The design and message on the flag will be produced to your requirements.
So, if you’re planning an indoor or outdoor event, find inspiration in the pop-up shops bold design, and your potential customers will come flocking.
For your bespoke exhibition stand design, please get in touch with us here at bmt Promotions – your branded merchandise team.
Website: bmt Promotions
Telephone: 01933 409489