As a business owner, you should not underestimate the influence of promotional products in Cambridge when marketing your company. There are many different promotional items available that can strengthen the prominence of your company, heightening brand memorability and recognition in workplaces, households, public places and promotional events. BMT Promotions’ promotional products in Cambridge are an investment if you are looking to improve your brand’s outreach.
Some of the benefits of promotional products in Cambridge include:
Promotional products in Cambridge reach more people for a lower cost
At BMT Promotions, we produce branded items which are likely to be used for a long time, passed on and used by many different people. An example would be an item of stationary, a mug or a keyring which may be used by many different people in a workplace or in a home.
Other items such as clothing can be seen by masses of people, for example one person wearing a T-shirt in public can be seen by hundreds of people in a matter of hours. Each time someone is seen using one of your company’s promotional items, it acts as a vote of confidence for your company by another person who they can relate to.
Promotional products in Cambridge are a long-term investment
Promotional items are often kept for a long time. Functional, practical items such as stationary, mugs, USB sticks and endless other promotional materials often linger in offices and around houses for a matter of weeks, even years. This kind of exposure heightens a company’s branding significantly; making logos and company names more memorable, therefore upping the popularity of the company.
Promotional products in Cambridge create a varied marketing platform
BMT Promotions create promotional products in Cambridge which are varied and interesting, and more eye catching than the average business card which most companies go for. Whilst business cards are professional looking, popular and easy to hand out, they are likely to be either thrown away instantly, or placed in the pocket of a purse or wallet and never see the light of day again.
It is unlikely that this would happen with one of the promotional products we manufacture, because they are always likely to be in use. Promotional products also keep the company’s marketing strategies varied, creating interest surrounding the company name, and can appeal to more types of people.
There are a multitude of different promotional products in Cambridge available from BMT Promotions
BMT Promotions offers a whole range of products; varying from keyrings to hoodies, from pencils to umbrellas. You can choose your promotional products to reflect your business and aims, or according to your own personal preference. Personalised themes and branding can be established; the sky is the limit in terms of the design of your promotional items.
You can even choose your promotional products based on what you think your customers are likely to use the most. For example, if you are handing out promotional products in Cambridge at an outdoor event or festival, you may decide on umbrellas as your product of choice; whereas if you were promoting your company at a trade fair where people were filling out forms, you may choose to give promotional pens to your potential clients.
Promotional products in Cambridge can improve a customer’s opinion of the company
Everybody loves a freebie, and customers see promotional products as a generous, useful giveaway which they enjoy receiving. They instantly set an optimistic tone when introducing a company and can heighten a potential client’s opinion of a company, as they believe the company to be successful enough to distribute gifts to their potential clients.
People do not mind the brand name being placed on the item as they accept this as part of the exchange, particularly if the branding is attractive on a quality product, which you can be sure of when you work with BMT Promotions.
When people use the promotional items, they become more familiar with the branding and are likely to give it a good recommendation. When someone is seen using the product this acts as a good review from a relatable person, a perfect opportunity for marketing.
Promotional products in Cambridge are perfect for small businesses
Small businesses can benefit from BMT Promotions’ promotional products in Cambridge. The cost of promotional products is much less than many other marketing strategies; it is also more of a personal approach, appealing to people who are likely to use small businesses. It is also easy to control your distribution of the products, ensuring that your expenditure is worthwhile.
Promotional products are also great for creating new customer relationships and building on existing ones, as the act of giving a promotional product is likely to start a conversation with a potential client. Promotional items can also be used to reward loyal customers, or entice new customers with a freebie at the start of a relationship with the business.
Promotional products in Cambridge from BMT Promotions are a great investment for a brand’s marketing game plan. They will revitalise your company’s branding and outreach to many potential customers. Contact BMT Promotions today to get creative and organise your branding ideas.