When selecting the right promotional product for your next campaign or event, put yourself in your audience’s shoes. Try to think of items that you would genuinely like to receive. If you would like it, then it is fair to say someone else would too. Consider your target market and/or the campaign you are conducting, but make it something you’d be happy to be given. Choose a promotional product that matches the brand, the campaign and something you’d love to receive and you’re onto a winner.
Consider these 6 top tips when choosing the right promotional product for your next campaing or event;
Mind shift. Firstly, it requires a mind shift from thinking of a promotional product as a “complement” to your current campaign to an integral, strategic component of your integrated marketing communications program.
Afterthought. Don’t treat the product as an afterthought in the campaign – incorporate into the budget-planning process. Determine the percentage of your budget that you are willing to spend on your product and how your product will be distributed. Remember, promotional products have long-lasting reach and recall so the cost per impression is often lower than traditional advertising.
Represent. Make sure the products you choose represent the qualities of your organisation. If you are promoting a high-tech product, for example, you want to use a product that is innovative and modern. Also, incorporating promotional products often opens the doors to cross-marketing opportunities. Many name brand retailers today are entering the promotional products market.
Key message. Make sure the products you choose represent the qualities of your organisation. If you are promoting a high-tech product, for example, you want to use a product that is innovative and modern. Also, incorporating promotional products often opens the doors to cross-marketing opportunities.
Expect. Determine what type of reaction or call-to-action you want from the recipient. Do you want them to use the product on a daily basis? Do you expect the recipient to pass along the product to another user? Perhaps you want the recipient to request the product. If so, that message can be incorporated into the print advertising or other medium.
Timing. Remember, timing is everything. Will you send or give away your products at the beginning, middle or end of the campaign? Will the product be delivered concurrently with a running ad campaign? This is often determined by budget, as well as the number of products you wish to send.