Attention Print Management Companies!

 

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Attention Print Management Companies! We want you! 

At BMT we believe powerful branding is key, providing of course your client wants to stand out from the crowd. 2007. That is when we started working with our first print management company and since then we have produced thousands of jobs from trolley key rings and polo shirts to branded power banks, pens, travel mugs and branded uV print.

We understand that you need innovative ideas to pitch to your clients. You must have superb service, letting your client down is not an option. Margin and profitability is vital. Like all businesses you have financial goals, and from our experience promotional products is great business, it helps to even out the print job you won at 3%, providing an opportunity for you to make another 12%.

In summary, we specialise in sourcing and providing branded products. We do this every day, have done for years. We do it really well, so well that print management companies love working with us, probably because of the attractive margins. What’s the point of this blog? We want to work with more print management companies. If you already provide your clients with promotional products there is a good chance we can provide the same product range, or more, and there is an even better chance we can do so at a better margin for you. If you do not provide your clients with promotional products, why not? Either way we should have a chat. Worst case scenario you lose the time we spend on the phone talking, best case scenario it could be the most profitable phone call you make this financial year.

01933 409489 is our number and Jack Thomas is my name.

www.bmtpromotions.co.uk

 

Fidget Spinners – The 90’s toy that’s made a 2017 comeback

 

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It’s halfway through 2017 and we’ve already seen a number of trends pop up over the course of the year. Internet memes, weird fashion trends like plastic jeans and now we’ve been reintroduced to a 90’s toy that’s made a comeback…Fidget Spinners.

What is a Fidget Spinner? It’s a type of toy, who marketers claim relieves stress. It’s a toy that consists of a bearing in the centre of a design made from a variety of different materials including brass, stainless steel, titanium, copper and plastic. The Fidget Spinner was originally designed for people who have trouble with focussing or fidgeting (such as those with ADHD, autism or anxiety) by acting as a release mechanism for nervous energy or psychological stress.

Fidget Spinners were originally invented in the 1990’s, but suddenly saw a huge rise in popularity in 2017 after James Plafke of Forbes published an article on December 23rd 2016 describing fidget spinners as the “must-have office toy for 2017”.

Following on from this, in March 2017, users on social media websites such as YouTube and Reddit began uploading videos reviewing and performing tricks with fidget spinners. Now it’s hard to remember the last time we scrolled through our Facebook timeline without seeing a video on fidget spinners, or even dogs with fidget spinners on their heads!

Putting aside the entertaining value of dog’s having fidget spinners spun on their heads, there are a ton of health benefits that fidget spinners offer. The main purpose of a fidget spinner is to relieve stress, especially for those with mental health issues, ADHD, autism, or for those who need constant stimulation.

From the rise in popularity and the reports of the fidget spinners mental health benefits, the fidget spinner is back whether you love them or loathe them.

At BMT, we couldn’t resist jumping on this trend and we now offer fidget spinners for those looking for customised fidget spinners. You can choose a custom design to place on your fidget spinner  for pleasure, to relieve stress or to spin on top of your dog’s head!

As the must-have office toy for 2017, it’s the perfect way to get your brand across through a fun, interactive toy and your clients will thank you for giving them something to entertain themselves during the day.

If you would like to enquire about Fidget Spinners and would like yours branded with us, you can get a free quote on our website, or alternatively you can call 01903 409489.

Times when you really need a Powerbank in your life

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Don’t you just HATE it when your phone hits that 1% battery and you don’t have a charger on you? We’ve become so reliant on our phones to stay connected that it’s never good when we have no access to a plug or a charger and we find ourselves stuck. Luckily, Branded Power Banks are here to save everyone’s dying batteries.  

We’ve come up with a few scenarios of when you’re most likely to need a power bank in your life. After reading this article, we reckon you’ll be looking to purchase yourself one just in case!

On public transport

Luckily, some public transport like trains and airplanes have plug sockets to plug in your charger if you need to top up on the go. But these can be scarce and perhaps you’re sitting in an area where there is no access to a plug socket. If you’re someone who loves listening to music on a long journey, or scrolling through social media to keep entertained, running out of battery can be painful! A Branded Powerbank will keep you topped up so you can carry on listening to your Spotify playlist and scroll through social media to your hearts content!

In the office

In most office spaces, you will most likely have access to electricity, plug sockets, laptops etc so it can be pretty easy to charge up when you need to. But has there ever been a time when you’ve arrived to the office, then halfway through the day you’ve realised you’re running low on charge and you’ve forgotten your charger? And what’s worse, no one else in the office has a charger on them either for you to borrow meaning you’re stuck! Not a problem… grab your Powerbank and charge away!

Short weekends away  

There’s nothing worse than going away on a long weekend somewhere and realising you’ve forgotten your charger. Our branded Powerbanks have enough charge inside of them to last for a short weekend away. Or perhaps you’ve gone abroad and you’ve forgotten your adapters for the right country? There’s no need to stress in trying to find a place that sells adapters in a foreign country if you have your Powerbank ready to go!

Festivals and camping

With Festival season coming up, it’s difficult to access a charging spot for your phone and the majority of the time, festivals charge for you to use them. Or if you’re going on a traditional camping trip, it’s likely you won’t have access to any electricity!

As you can see, Powerbanks can come in handy for any scenario. That’s why getting your Powerbanks branded can add extra value to them; your clients will thank you for giving them such a useful and reliable free gift, plus it gets your brand recognised.

We have over 50 different styles in our product range, and they come with different levels of mAh, which is power. They range from 1,800mAh – 50,000mAh. Typically, a 5,000mAh power bank charger will charge an iPhone 6 twice, before it needs recharging. All our products are supplied with a micro USB cable for attaching the user’s device to the power bank. Minimum order quantities start at 50 units, and prices start at around £4.95 + VAT (includes all printing & delivery costs).

If you would like to order your Branded Powerbanks with us, you can call us on 01933 409 489 or you can visit our page on Branded Powerbanks on even more reasons why they make for great promotional products. 

Why Choose BMT for your promotional branding

 

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Here at BMT, we have an experienced team of professionals who work extremely hard to fulfill the needs of both existing and new customers, in a friendly manner. We want to help you promote the thing that you do best… your business! On products that you use everyday, or even products that you haven’t even thought of yet that will engage your clients and give you the brand awareness and recognition you deserve.

But why should you choose BMT to help you achieve this? What makes us different? We’ve highlighted our 6 key points on why BMT should get your promotional products branded by us:

Planning and Strategy

The early stages of any project are the most important. Planning the strategy sets up every stage of the project and drives success. We will work with you to ensure we cover every fine detail so you’re 100% satisfied.

Design and Develop

We have an experienced team of successful designers who are here to create your vision and provide support right up the completion of the project. We can customise your products in a range of styles, colours and can help get the right message across to your clients.

Deliver Results

Our philosophy is simple; the right product, the right price, the right time. You’ll guarantee to get results!

Quality and Support

Our team is comprised of professionals with varying experience and this is how we get big wins for our customers.

100% Commitment

We measure our success on our customer’s satisfaction; we don’t believe in half measures. Choosing BMT means choosing a company with over 25 years’ experience that gives 110% on every project.

Great Choice

We cast our net far and wide when we source our products. With a supply base that spans the world over we can offer products that you may never have even thought of.

Want to find out more? You can get a free quote from us today! Or you can ring us on 01933 409489.

National Pencil Day

 

National Pencil Day

 

We’re celebrating here at BMT! Because on 30th March, it’s National Pencil Day!

Every year on March 30th, National Pencil Day is celebrated because it’s when Hymen Lipman received a patent for a pencil with an attached eraser on this day in 1858. Therefore, the pencil is almost 160 years old!

And even after almost 160 years on, the pencil is still a tool that we use today.

As you can see, we’re big fans of pencils and love creating the most powerful of branding on the most simple, yet useful of products. Pencils are always needed at hand when you’re in the office, which is why they are great for increasing your brand awareness as they won’t be shoved in a drawer! Therefore, they make a for a fantastic free gift to give to clients to boost your brand recognition.

Because it’s National Pencil Day; we’ve come up with prime examples of when a pencil can be most useful:

Writing notes – The most obvious use for a pencil is for writing. Pencils are useful for when you need to make a quick note on a sticky note, in a notepad or perhaps you use a pencil for your everyday to-do list to check things off? There’s always a pencil lying around when you need it most; so if you add a brand message or logo on one, you’re instantly getting the attention you want.

Drawing and sketching – A pencil is the first choice of stationary to use when it comes to drawing and sketching. Unlike pens, depending on how soft or hard you press on paper, you can determine the intensity of what something will look like drawn or sketched on. Whether you’re just doing the odd doodles on a notepad to pass the time at work or if you’re a budding artist, a pencil is your best friend for this type of activity.

Placed on your ear – A pencil that’s placed on top of the ear can be a handy place to keep it when you need it most. Have you ever seen someone in your office who always has a pen on their ear? Or perhaps you’re one of those people who always has a pencil on them? So when you need somewhere to keep a pencil, stick it on top of your ear!

Erasing mistakes – The beauty of most pencils, compared to pens, is that most of them will have an eraser attached at the end of them. This means anything that you’ve written down accidently, or made an error with whilst drawing; you can erase those mistakes straight away.

Want to celebrate National Pencil Day with us? You can order your promotional pencils from our online catalogue, see our page on why promotional pencils make the best free gift or call us for a free quote on 01933 409489.

Every Daffodil Counts: Marie Curie

 

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March is here and it’s the month of the Daffodil. Therefore, we are proud to be working with Marie Curie, the national charity that specialises in giving care and support for people living with any terminal illness. We have recently supplied them with a large quantity of Marie Curie pens, which will be supplied to their network of over 500 fundraising support groups across the UK. These volunteers will use them on an ongoing basis as giveaways to their local supporters and donors.

Promotional Pens are the gift that keeps on giving because they are not only useful and reliable, but these specific ones will have the Marie Curie brand on so more people can become aware of what amazing work the charity does for people, giving them the brand recognition they deserve.

Marie Curie have been providing vital care and support for people living with terminal illnesses and their families for over 65 years and in 2016 alone, they cared for over 40,000 people across the UK. For every £1 Marie Curie raises, these go towards helping people living with terminal illnesses and their families by giving them the support they need the most. Without their supporters, they wouldn’t be able to provide vital care and support to the people who need them at an extremely difficult time.

Jack Thomas, Managing Director of BMT commented:

“I am delighted to be working with such a prestigious organisation as Marie Curie. They have over 2,000 nurses and 9,400 regular volunteers. We are producing a large volume of promotional pens for them, and in the past have produced other promotional items such as t-shirts, cotton shopper bags and umbrellas. These types of promotional items are great for brand awareness which is key to sustaining the support & care they give to over 31,000 people every year”.

So what can you do raise awareness and support Marie Curie?

Support the Great Daffodil Appeal – By supporting the Great Daffodil Appeal, you will be helping nurses across the UK to care for people living with a terminal illness. Whether you donate online, in your local charity shop or simply popping money into a Marie Curie pot to purchase a daffodil to wear; anything makes a huge impact.

Organise an event – Do something within your local community to raise awareness and money for Marie Curie. You can be as creative as you want; organise a bike ride, an event, take part in a run or you can find what’s going on in your local area on their website.

Donate to Charity Shops – For all the bargain hunters who love to shop, you can visit a local Marie Curie charity shop and anything you spend within the shop is donated to the great services they provide to people who need it most. If you’re thinking of having a spring clean, then why not drop off anything you no longer need into your local charity shop? By donating a few pre-loved items, you can help fund crucial nursing care.

Volunteering – Become a volunteer for Marie Curie where you can join thousands of people who donate their time, skills and enthusiasm to support people living with terminal illnesses and their families. Without volunteers, Marie Curie would not be able to deliver the range of services and support that they do.

To find out more about Marie Curie and the amazing work the charity does, visit their website www.mariecurie.org.uk.

Or if you’re looking to gain some brand awareness, whether you’re a business or charity big or small, contact us today and see what we can do for you: 01933 409489.

Celebrating St Patrick’s Day at BMT

 

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Happy St Patrick’s Day!

Every year on March 17th, the Irish, Irish at heart and people from across the globe celebrate St Patrick’s Day. What started as a religious feast day has now grown and become an international festival of celebration of Irish culture with parades, lots of food, dancing, lots of green and LOTS of Irish beer! Some people only know St Patrick’s Day for being a day where the Irish all go out and drink loads of Guinness. But believe it or not, St Patrick’s Day (or the Feast of St Patrick) is still celebrated as a religious event, as well as a cultural one.

Did you know that St Patrick was a 5th century Romano-British Christian missionary and bishop in Ireland? According to Declaration, at the age of sixteen, he was kidnapped by Irish raiders and taken as a slave to Gaelic Ireland where he spent six years working there as a shepherd and during his time there he is known to have “found God”. The Declaration says that God told Patrick to flee to the coast, where a ship would be waiting for him to take him home. After making his way home, Patrick became a priest.

Tradition holds that he eventually died on March 17th and following many centuries, many legends grew up around St Patrick and he became one of Ireland’s foremost saint.

Over the years, St Patrick’s celebrations have become worldwide traditions amongst Irish people or just Irish lovers. Celebrations normally include public parades and festivals, traditional Irish music sessions and the wearing of green. More recently, famous landmarks have turned green on St Patrick’s Day to celebrate and Christians attend church services.

So why green? Why do the Irish wear green on St Patrick’s Day? It is customary to wear shamrocks on St Patrick’s Day and/or green clothing and accessories, which is also known as “the wearing of the green”. The colour green has been associated with Ireland since the 1640’s, when the green harp flag was used by the Irish Catholic Confederation. Green ribbons and shamrocks have been worn on St Patrick’s Day since at least the 1680’s, therefore the colour green has been associated with Ireland since.

When it comes to promotional branding, we love adding something different to products that people have never thought of before. Whether you’re celebrating St Patrick’s Day or not, you can get the luck of the Irish by adding the colour green to your promotional products. We’ve previously done branded St Patrick’s Day hats, glasses and even beer bottle holders for the special event. AT BMT, we love a good celebration!

If you want to add the luck of the Irish to your promotional products, or you just really love the colour green, have a look at our catalogue or give us a ring for a free quote on 01933 409489.

How many umbrella’s does it take to keep King of Saudi Arabia dry?

 

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In England, we tend to have very unpredictable weather. Sometimes it’s bright and sunny, other times it’s wet and pouring down with rain which requires us to get our brolly’s out. One umbrella is usually enough to keep us dry. However, if you’re the King of Saudi Arabia, you need SEVEN umbrellas to keep you dry!

According to an article on the Daily Mail Online, King Salman bin Abdulaziz al-Saud disembarked from his plane via a golden escalator and had seven men armed with huge golf umbrellas to protect him from the rain as he touched down in Indonesia.

As the first trip in 47 years by a Saudi head of State, King Salman was visiting Indonesia as part of a historic nine-day tour; not only was he greeted by cheering crowds, waving flags and cheering schoolchildren but he was welcomed by a huge downpour as he stepped foot into the country.

Here at BMT, we wonder whether the King of Saudi Arabia would be keen to invest in a promotional umbrella? If he did, it would certainly increase his brand awareness, he could give them out as free gifts to the cheering crowds and we could even make the umbrella’s gold to match his gold escalator.

If you’re looking to order promotional umbrella’s, whether it’s seven for yourself or to give out to clients then why don’t you read our page on how a promotional umbrella can increase your brand awareness or call us on 01933 409489.

Out with the old, in with the new!

 

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Read all about it! It has been announced that we’ll soon be saying goodbye to our old pound coin that we’ve been so familiar with since it was first introduced in 1983 and saying hello to a brand new 12-sided pound coin. And it’s going to be introduced to us sooner rather than later as it’s expected to come into circulation on March 28th and with further key dates scheduled, we won’t have much longer to spend our round pound coin.

From March 28th, the new pound coin will be released to the public to use alongside the old pound coin, then from October 15th, you will no longer be able to use the old pound coin and shops will be under no obligation to accept them. But don’t worry… after October 15th there will still be a limited period where you can deposit your old pound coins to the Post Office and bank accounts. Therefore, from October 15th you will legally only be able to use the new pound coin.

So what’s so different about the new pound coin? It was originally designed in a bid to tackle counterfeit with it’s 12-side design and it’s high security feature that’s built in to prevent counterfeiting. The new pound coin will also be lighter at 8.75g, thinner at 2.8mm thick and slightly larger than the old pound coin measuring 23.43mm in diameter. The new pound coin will also be made out of two metals: nickel-brass and nickel-plated alloy to give the pound coin a fresh new look.

So why does this news affect you? If you’re looking to increase your brand awareness, now is the time to invest in a promotional trolley keyring! BMT are now offering customers promotional trolley keyrings for people who regularly do their weekly shopping and require a trolley, but they don’t want to fuss around with which pound coin to use. A trolley keyring is perfect for when you’re on the go with your car keys, instead of having to search in your purse for a pound coin, plus it’s a great free gift to give to your clients so it gives your company some brand recognition. Useful and promotional!

If you need to get yourself a trolley keyring for you or your clients, speak to BMT today on 01933 409489 or visit their website at www.bmtpromotions.co.uk

Being Eco-Friendly and Promotional

 

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Being Eco-Friendly or Environmentally Friendly is becoming more and more important. In today’s society, everyone tries to do their bit for the environment whether it’s ensuring you separate your recycling to your rubbish, conserving electrical and water usage or limiting the use of harmful materials. Did you know that eco-friendly products could do wonders for your company and could convey a great message towards your clients? We discuss why:

Promotional products are a great way in marketing your company name. Here at BMT, we are proud to provide eco-friendly promotional products as we know how important it is to do our bit for the environment. Not many customers know that we provide these types of products, therefore if you’re an environmentally conscious company, we want to tell you why you should look into eco-friendly options to promote your business.

So what can being environmentally friendly do to promote your business more? By buying eco-friendly promotional products and practising eco-friendly methods, you can stand out from your competitors. Now there’s an increasing growth in raising awareness regarding saving our environment, more and more businesses want to be associated with eco-friendly companies. Therefore, through eco-friendly promotion, you will attract new customers and it will increase your brand image.

And how do you choose an eco-friendly product wisely? The key to choosing the right product is ensuring it’s not going to be something that get’s shoved in a cupboard. If you have a bunch of pens lying around and you have nowhere to put them, why not be wise about your promotional products and invest in a wheelie bin pen pot that is manufactured from recycled plastic? Or maybe you need a place for your promotional mug, therefore a recycled tyre coaster could be for you.

Have a look at our range on our website or online catalogue or if you’d like to find out more, give us a call in the office on 01933 409489.

Powerful branding

 

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We’ve all been there, you go to make a call, check your email or browse the internet only to find that your mobile’s battery has run out! Portable power bank chargers have become an increasingly popular gadget for smartphone & portable device users. Companies worldwide are tapping into this lucrative market by branding power bank chargers for promotional giveaways.

Smartphone unit sales are expected to exceed 2.35 billion by 2019 (ABI Research). The need for accessories, and in particular portable power chargers, will grow significantly. A recent YouGov survey of 2,000 people found that 60 per cent of people claim they have a smartphone battery that doesn’t last a day.

We have over 50 different styles in our product range, and they come with different levels of mAh, which is power. They range from 1,800mAh – 50,000mAh. Typically, a 5,000mAh power bank charger will charge an iPhone 6 twice, before it needs recharging. All our products are supplied with a micro USB cable for attaching the user’s device to the power bank. Minimum order quantities start at 50 units, and prices start at around £4.95 + VAT (includes all printing & delivery costs).

We have produced branded power banks for local companies such as Car Shop, Aspers and Logistex, along with customers further afield such as Battersea Power Station, Sheffield & Bolton University, and The English Touring Theatre. Giving a branded power bank to your customer is a great way of ensuring they never lose touch with what matters.

If you would like to discuss with our team please call 01933 409489 or email hello@bmtpromotions.co.uk

 

Hassle free brand promotion

 

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BMT Promotions has been supplying businesses across the UK with promotional merchandise for the last 8 years and put supply chain management at the centre of their business operation.

Many businesses may invest in branded merchandise at the start of their venture, then as the workload increases it drops down the priority list. In reality this shouldn’t be the case. As your business grows you should promote your brand more.

With advances in printing technologies the variety of available merchandise is not only vast, but also more affordable. The BMT team make it their job to find the right product for their clients’ requirement or marketing activity. They achieve this by understanding the objective of the exercise.

Approximately 6 years ago BMT was let down by a UK supplier. This indirectly lead to them speaking to a manufacturer in China, which looking back was a significant turning point for the business.

Dealing with this particular manufacturer opened the door to a twenty strong network of others including an introduction to a specialist manufacturer. BMT now has full control over its supply chain, providing confidence in delivering a great customer experience.

EXAMPLE:

“A recent job was for 500 branded lanyards with card holders costing 75p + VAT (including delivery). They arrived 10 days after the order was placed. Other companies in the UK may turn around the same order quicker, but when the prices were compared they were 42% more expensive on average”

BMT’s buying power and supplier choice can provide some very attractive price points, meaning you don’t have to find lots of extra budget to do some form of promotion. These activities are really well received by clients and your internal team, sometimes putting a little life back into marketing activities.

If you want to explore what could work for your business or have any questions about products available, call the team 01933 409489 or email hello@bmtpromotions.co.uk

Celebrating Chinese New Year at BMT

 

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January 28th 2017 marks the Chinese New Year, one of the most highly anticipated and most colourful events of the year which sees people in China and across the globe taking to the streets to celebrate. The new year celebrations will continue for 2 weeks with the year lasting until February 15th 2018.

So what is Chinese New Year?

Chinese New Year takes place on a different date each year because it’s based on the lunar calendar, therefore New Year’s Day normally falls between January 21st and February 20th. The global celebrations are an explosion of light and sound involving bell ringing, lighting firecrackers and watching traditional lion dances.

Traditionally, Chinese families gather together for a reunion dinner on New Year’s Eve and to clean their houses to sweep away bad fortune on New Year’s Day.

This year is the Year of the Rooster. The Chinese zodiac moves in a 12-year cycle, therefore those born in 1945, 1957, 1969, 1981, 1993 and 2005 are known as Roosters. This is the year of the Fire Rooster, which last fell in 1957 and is one of five types of Roosters within the Chinese zodiac and they all have different personalities. Fire Roosters are known for being trustworthy, punctual and responsible.

In China, the diversity of practises and rituals in context to tea, performed during the new year festivities, varies from regions based on their own heritage and custom. Therefore, we want to follow tradition here at BMT by creating promotional pyramid boxes, which can be branded with your logo and contain traditional Chinese tea’s of your choice.

Why not have a promotional mug to go with your pyramid boxes? Promotional Mugs are another fantastic way in getting your brand out there and it’s a product that will certainly be used to go with whatever hot beverage you will be drinking during this Chinese New Year.

We’d like to wish all our suppliers, customers and future customers who celebrate Chinese New Year a very Happy New Year.

新年快乐 (New Year Happiness!)

 

BMT Promotions Thinking Outside the Box

You’ve all heard the phrase ‘content is king’…well we hadn’t but apparently it’s a thing. So in keeping with that motto, we’ve decided to invest even more time in our social media efforts.

In addition to our Twitter, Facebook and LinkedIn pages, we have created a vine account and we’ll be updating our Instagram on a regular basis. In doing this we’re hoping that we can give our customers a closer look at what we do and how we create some of our most popular products.

We’ve had a bit of a brainstorm, and we were thinking, ‘how can we make our social media different from the rest?’ Well we’ve got a few ideas that we’ll be rolling out over the next few months, but our first, is our monthly comic strip. Our first effort is now on our Facebook and Twitter, go on check it out…we’re not going anywhere…in fact here’s a link: http://on.fb.me/1iVHeIc. We’ll be rolling a new one out every month with clever puns that focus on our products, and your feedback would be very much appreciated.

We’re full of good ideas here at bmt but if you have any ideas of your own, then feel free to give us a shout. If you have an idea for a new comic strip or even a new product, then give us a shout on our social media pages and we’ll happily give it a review.

In the meantime, keep an eye on our social media channels and we’ll keep you updated on the goings on in the world of bmt promotions.

6 Top Tips

When selecting the right promotional product for your next campaign or event, put yourself in your audience’s shoes. Try to think of items that you would genuinely like to receive. If you would like it, then it is fair to say someone else would too. Consider your target market and/or the campaign you are conducting, but make it something you’d be happy to be given. Choose a promotional product that matches the brand, the campaign and something you’d love to receive and you’re onto a winner.


Consider these 6 top tips when choosing the right promotional product for your next campaing or event;

 

Mind shift. Firstly, it requires a mind shift from thinking of a promotional product as a “complement” to your current campaign to an integral, strategic component of your integrated marketing communications program.

Afterthought. Don’t treat the product as an afterthought in the campaign – incorporate into the budget-planning process. Determine the percentage of your budget that you are willing to spend on your product and how your product will be distributed. Remember, promotional products have long-lasting reach and recall so the cost per impression is often lower than traditional advertising.

Represent. Make sure the products you choose represent the qualities of your organisation. If you are promoting a high-tech product, for example, you want to use a product that is innovative and modern. Also, incorporating promotional products often opens the doors to cross-marketing opportunities. Many name brand retailers today are entering the promotional products market.

Key message. Make sure the products you choose represent the qualities of your organisation. If you are promoting a high-tech product, for example, you want to use a product that is innovative and modern. Also, incorporating promotional products often opens the doors to cross-marketing opportunities.

Expect. Determine what type of reaction or call-to-action you want from the recipient. Do you want them to use the product on a daily basis? Do you expect the recipient to pass along the product to another user? Perhaps you want the recipient to request the product. If so, that message can be incorporated into the print advertising or other medium.

Timing. Remember, timing is everything. Will you send or give away your products at the beginning, middle or end of the campaign? Will the product be delivered concurrently with a running ad campaign? This is often determined by budget, as well as the number of products you wish to send. 

 

It’s Good To Give!

People love to receive gifts, especially when they aren’t expecting it! Target your audience with the right promotional product & you could see significant return on investment.

Promotional Products are most commonly used in one of two ways:

As a ‘random act of kindness’
This sent or given to the customer unexpectedly, this has the potential to make the customer feel valued and therefore, engenders loyalty (more chance of repeat purchases and increases the chance of word of mouth recommendation).

As an ‘ethical hook’
Once they have expressed an interest in the service you are offering, in exchange for their contact details, give them something with useful content which can help the recipient straight away. The promotional item has to be correctly targeted, otherwise you risk brand damage by providing something potentially useless.

Majority of business owners & marketeers will have made a plan as to how they will raise the profile of their business. It is highly likely, that when making this plan they will have been surrounded by a range of branded items, most probably with other companies identity. A branded coffee mug on the desk, with the local electricians company details. A branded pen with car leasing firm etc.

You may have thought of buying promotional items branded with your company’s logo, we are approached by many people who get to this point & are unsure of what items to go for, as the ‘standard’ items such as pens, mousemats, keyrings are not suitable for what you are trying to achieve.

Put yourself in your audience’s shoes. Try to think of items that you would genuinely like to receive. If you would like it, then it is fair to say someone else would too. Consider your target market and/or the campaign you are conducting, but make it something you’d be happy to be given. Choose a promotional product that matches the brand, the campaign and something you’d love to receive and you’re onto a winner.

For example, if your product/service was aimed at pet dogs, a promotional frisbee, toy, or even food bowl would be a great way of placing your brand in front of potential & existing customers.

 

“Why spend my budget on Promotional Products, when it can be better spent on other forms of advertising?”

One of the most significant findings of a recent BPMA (British Promotional Merchandise Association) survey is that promotional merchandise can deliver a higher return on investment (ROI) than radio and outdoor advertising and an ROI that is equal to TV and print advertising.

The BPMA survey found that 79% of respondents said they were likely to do business with the company in the future, with 8 out of 10 (84 per cent) respondents stating that a branded promotional gift increased brand awareness.

We supply a wide range of promotional items, not just your standard items such as pens & mousemats. We have provided branded rubber ducks (targeted campaign relating to …’get your ducks lined up…’), USB flashdrives in the shapes of poker chips (& many other shapes) bespoke branded clothing, custom made pin badges & many other items which help make our customers brand stand out.

We would love to help you with ideas for your next campaign or event, call us for a chat on 01933 409489 or email us hello@bmtpromotions.co.uk

Promotional Branded Umbrellas

The temperatures have dropped, the sun has all but disappeared, and the rain is just around the corner! Many people carry an umbrella around with them, or even keep one in the car, just in case. A great promotional marketing tool is to use a branded umbrella, giving your company even more exposure. At BMT Promotions, we supply a wide range of branded promotional umbrellas to suit any target audience. We have the smaller branded telescopic umbrellas which are ideal for city use, ans can easily fit into a laptop bag or handbag. We have branded golf umbrellas which are stormproof and provide much needed shelter in windy conditions. We also have an eco-friendly recycled range of branded umbrellas!

You can use your promotional umbrellas to give to staff and keep them dry this autumn. You could also give them out to existing or prospective customers. Not only are you providng them with a much needed tool, you are also keeping your brand infront of them & others.

To find out more about our promotional branded umbrella ranges, please give us a call 01933 445271 or drop us an email hello@bmtpromotions.co.uk – you can be sure of one thing, your promotional umbrella will be seen an awful lot over the next few months!

Goodbye Tax Disc!

With the changes to tax disc rules due to take effect in less than a month’s time, we want to ensure you know what is required of you & when.

  • As of 1st October 2014, the DVLA will no longer be issuing paper tax discs 
  • Vehicle owners are required to have vehicle tax in order to drive, or keep a vehicle on the road
  • Autonmatic Number Plate Recognition (ANPR) cameras will be used to establish if a vehicle is taxed or not
  • If you buy a used car, you will no longer be able to benefit from any month’s left on the tax disc
  • if you sell a vehicle, then the seller is responsible for notifying the DVLA of a change of ownership (sellers will be eligible for a refund of any full months left on the vehicle tax)

To check whether your vehicle is taxed or not please visit www.vehicleenquiry.service.gov.uk

Here at bmt Promotions, we have been supplying branded car tax disc holders for many years and they have been a great way of advertising your brand or product all year round. Now that the car tax disc holder is becoming redundant, there are many more ways in which you can promote your brand to potential or exisitng customers. For example, branded air fresheners, promotional car stickers, branded key rings, promotional car shades and promotional ice scrapers. All of these promotional items have a durable shelf life and ensure your brand is kept infront of customers for a long time, whilst also ensuring they have a product which is of use.

Did You Know?

  • In 2013, 42.2 million tax disc were issued (weighing approxiamtely 72 tonnes!)
  • The removal of tax discs will save the tax payer £10 million per year

Corporate Clothing range a big hit.

Our corporate clothing and branded work wear is always a big hit with our clients. Highly visible, professional and reassuring to the customer we have produced a diverse range of items in a range of finishes and materials.
This recent project for AJS Roofing is from our branded work wear range and covered hoodies, T-shirts, sweatshirts, Hi-Vis Jackets and hats, all branded with the company logo they create a great first impression and are obviously practical.
You can choose to have an embroided finish or screen printed logo, or both! Either way the quality of the garments and the graphics is of the highest standard.