BMT Promotions Thinking Outside the Box

You’ve all heard the phrase ‘content is king’…well we hadn’t but apparently it’s a thing. So in keeping with that motto, we’ve decided to invest even more time in our social media efforts.

In addition to our Twitter, Facebook and LinkedIn pages, we have created a vine account and we’ll be updating our Instagram on a regular basis. In doing this we’re hoping that we can give our customers a closer look at what we do and how we create some of our most popular products.

We’ve had a bit of a brainstorm, and we were thinking, ‘how can we make our social media different from the rest?’ Well we’ve got a few ideas that we’ll be rolling out over the next few months, but our first, is our monthly comic strip. Our first effort is now on our Facebook and Twitter, go on check it out…we’re not going anywhere…in fact here’s a link: http://on.fb.me/1iVHeIc. We’ll be rolling a new one out every month with clever puns that focus on our products, and your feedback would be very much appreciated.

We’re full of good ideas here at bmt but if you have any ideas of your own, then feel free to give us a shout. If you have an idea for a new comic strip or even a new product, then give us a shout on our social media pages and we’ll happily give it a review.

In the meantime, keep an eye on our social media channels and we’ll keep you updated on the goings on in the world of bmt promotions.

6 Top Tips

When selecting the right promotional product for your next campaign or event, put yourself in your audience’s shoes. Try to think of items that you would genuinely like to receive. If you would like it, then it is fair to say someone else would too. Consider your target market and/or the campaign you are conducting, but make it something you’d be happy to be given. Choose a promotional product that matches the brand, the campaign and something you’d love to receive and you’re onto a winner.


Consider these 6 top tips when choosing the right promotional product for your next campaing or event;

 

Mind shift. Firstly, it requires a mind shift from thinking of a promotional product as a “complement” to your current campaign to an integral, strategic component of your integrated marketing communications program.

Afterthought. Don’t treat the product as an afterthought in the campaign – incorporate into the budget-planning process. Determine the percentage of your budget that you are willing to spend on your product and how your product will be distributed. Remember, promotional products have long-lasting reach and recall so the cost per impression is often lower than traditional advertising.

Represent. Make sure the products you choose represent the qualities of your organisation. If you are promoting a high-tech product, for example, you want to use a product that is innovative and modern. Also, incorporating promotional products often opens the doors to cross-marketing opportunities. Many name brand retailers today are entering the promotional products market.

Key message. Make sure the products you choose represent the qualities of your organisation. If you are promoting a high-tech product, for example, you want to use a product that is innovative and modern. Also, incorporating promotional products often opens the doors to cross-marketing opportunities.

Expect. Determine what type of reaction or call-to-action you want from the recipient. Do you want them to use the product on a daily basis? Do you expect the recipient to pass along the product to another user? Perhaps you want the recipient to request the product. If so, that message can be incorporated into the print advertising or other medium.

Timing. Remember, timing is everything. Will you send or give away your products at the beginning, middle or end of the campaign? Will the product be delivered concurrently with a running ad campaign? This is often determined by budget, as well as the number of products you wish to send. 

 

It’s Good To Give!

People love to receive gifts, especially when they aren’t expecting it! Target your audience with the right promotional product & you could see significant return on investment.

Promotional Products are most commonly used in one of two ways:

As a ‘random act of kindness’
This sent or given to the customer unexpectedly, this has the potential to make the customer feel valued and therefore, engenders loyalty (more chance of repeat purchases and increases the chance of word of mouth recommendation).

As an ‘ethical hook’
Once they have expressed an interest in the service you are offering, in exchange for their contact details, give them something with useful content which can help the recipient straight away. The promotional item has to be correctly targeted, otherwise you risk brand damage by providing something potentially useless.

Majority of business owners & marketeers will have made a plan as to how they will raise the profile of their business. It is highly likely, that when making this plan they will have been surrounded by a range of branded items, most probably with other companies identity. A branded coffee mug on the desk, with the local electricians company details. A branded pen with car leasing firm etc.

You may have thought of buying promotional items branded with your company’s logo, we are approached by many people who get to this point & are unsure of what items to go for, as the ‘standard’ items such as pens, mousemats, keyrings are not suitable for what you are trying to achieve.

Put yourself in your audience’s shoes. Try to think of items that you would genuinely like to receive. If you would like it, then it is fair to say someone else would too. Consider your target market and/or the campaign you are conducting, but make it something you’d be happy to be given. Choose a promotional product that matches the brand, the campaign and something you’d love to receive and you’re onto a winner.

For example, if your product/service was aimed at pet dogs, a promotional frisbee, toy, or even food bowl would be a great way of placing your brand in front of potential & existing customers.

 

“Why spend my budget on Promotional Products, when it can be better spent on other forms of advertising?”

One of the most significant findings of a recent BPMA (British Promotional Merchandise Association) survey is that promotional merchandise can deliver a higher return on investment (ROI) than radio and outdoor advertising and an ROI that is equal to TV and print advertising.

The BPMA survey found that 79% of respondents said they were likely to do business with the company in the future, with 8 out of 10 (84 per cent) respondents stating that a branded promotional gift increased brand awareness.

We supply a wide range of promotional items, not just your standard items such as pens & mousemats. We have provided branded rubber ducks (targeted campaign relating to …’get your ducks lined up…’), USB flashdrives in the shapes of poker chips (& many other shapes) bespoke branded clothing, custom made pin badges & many other items which help make our customers brand stand out.

We would love to help you with ideas for your next campaign or event, call us for a chat on 01933 409489 or email us hello@bmtpromotions.co.uk

Promotional Branded Umbrellas

The temperatures have dropped, the sun has all but disappeared, and the rain is just around the corner! Many people carry an umbrella around with them, or even keep one in the car, just in case. A great promotional marketing tool is to use a branded umbrella, giving your company even more exposure. At BMT Promotions, we supply a wide range of branded promotional umbrellas to suit any target audience. We have the smaller branded telescopic umbrellas which are ideal for city use, ans can easily fit into a laptop bag or handbag. We have branded golf umbrellas which are stormproof and provide much needed shelter in windy conditions. We also have an eco-friendly recycled range of branded umbrellas!

You can use your promotional umbrellas to give to staff and keep them dry this autumn. You could also give them out to existing or prospective customers. Not only are you providng them with a much needed tool, you are also keeping your brand infront of them & others.

To find out more about our promotional branded umbrella ranges, please give us a call 01933 445271 or drop us an email hello@bmtpromotions.co.uk – you can be sure of one thing, your promotional umbrella will be seen an awful lot over the next few months!

Goodbye Tax Disc!

With the changes to tax disc rules due to take effect in less than a month’s time, we want to ensure you know what is required of you & when.

  • As of 1st October 2014, the DVLA will no longer be issuing paper tax discs 
  • Vehicle owners are required to have vehicle tax in order to drive, or keep a vehicle on the road
  • Autonmatic Number Plate Recognition (ANPR) cameras will be used to establish if a vehicle is taxed or not
  • If you buy a used car, you will no longer be able to benefit from any month’s left on the tax disc
  • if you sell a vehicle, then the seller is responsible for notifying the DVLA of a change of ownership (sellers will be eligible for a refund of any full months left on the vehicle tax)

To check whether your vehicle is taxed or not please visit www.vehicleenquiry.service.gov.uk

Here at bmt Promotions, we have been supplying branded car tax disc holders for many years and they have been a great way of advertising your brand or product all year round. Now that the car tax disc holder is becoming redundant, there are many more ways in which you can promote your brand to potential or exisitng customers. For example, branded air fresheners, promotional car stickers, branded key rings, promotional car shades and promotional ice scrapers. All of these promotional items have a durable shelf life and ensure your brand is kept infront of customers for a long time, whilst also ensuring they have a product which is of use.

Did You Know?

  • In 2013, 42.2 million tax disc were issued (weighing approxiamtely 72 tonnes!)
  • The removal of tax discs will save the tax payer £10 million per year

Corporate Clothing range a big hit.

Our corporate clothing and branded work wear is always a big hit with our clients. Highly visible, professional and reassuring to the customer we have produced a diverse range of items in a range of finishes and materials.
This recent project for AJS Roofing is from our branded work wear range and covered hoodies, T-shirts, sweatshirts, Hi-Vis Jackets and hats, all branded with the company logo they create a great first impression and are obviously practical.
You can choose to have an embroided finish or screen printed logo, or both! Either way the quality of the garments and the graphics is of the highest standard.